What the F**k is Social Media?

With the introduction of the bonafide marketing genius that is Marta Kagan – Espresso’s new Managing Director of US operations – we thought you might like to get to know her with a little review of our favourite deck of 2008. Marta created this presentation early in the year and, after it went completely bananas, it was featured among SlideShare’s most popular presentations of the entire year and has since been translated into more languages than I can speak.

Make 'em love you or hate you

Created by Marta, we think this gets straight to the heart of the issue. Despite the fact that it was created last year, we continue to answer questions of this nature and think it remains useful to marketing teams trying to figure out how to get the first toe into the water.

We hope you’re all looking forward to more of where that came from!


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