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WTF: One Year Later
So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up:
A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better business.

Easy-peasy, brainiacs!
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a year later, collaboration, customer acquisition, customer service, loyalty building, networking, public relations, social media, thought leadership, what the fuck is social media
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recent comments
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Amanda:
"Nice! Lots of great info, and I really enjoyed it! Would share it, but you broke one of your own NM rules: "be respectful." Humping balloons are cute and the liberal use of the word fuck is also sort of cute (if a bit over played), but it's not something I can share with my clients who are still trying to figure Facebook out (you know them--they're the ones with all the money). :)"
over a month ago.
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Ankit Bathija:
"Hey, Amazing Job Guys!! Would you mind sharing with me the PowerPoint file so I could update it with the latest stats and show it to a few of my colleagues?"
over a month ago.
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A great Social Media preso | Salmat DigitalForce Blogs:
"[...] Social Media Preso Share this article: [...] "
over a month ago.
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Social media in numbers too big to ignore | businessesgrow.com:
"[...] recently read a post summarizing a few eye-popping social media trending stats that just demand attention. If the [...] "
over a month ago.
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Wheatley & Timmons | PR Experts, Brand Consultants - Blog:
"[...] following list was developed from a wonderful Slideshare presentation created by Boston and Toronto-based [...] "
over a month ago.
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Alexandra Gebhardt:
"Marta - Awesome Slides! A welcome eye-opener for anyone sleeping through this phase of social evolution. Thank you for putting this together I'm recommending them to all my social session attendees :)"
over a month ago.
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Jacquelyn:
"Well, you should clearly hire us, as we most certainly do!"
over a month ago.
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Chris:
"Is Brand Infiltration offering its services worldwide? Nothing in Singapore seems to be even able to articulate itself so clearly!"
over a month ago.
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Jonathan:
"I agree - the best doesn't come until the end. Great prezi, love the tongue-in-cheek approach to a common question that most marketing depts. are having today. - Jon"
over a month ago.
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BusinessQuests - tailored advice and facilitation for business progress:
"Coherence essential to leveraging "social media"... Today I spent some time going through the "WTF is social media - one year later" presentation, which I find excellent. It's embedded below for your convenience and below are some of my thoughts on the matter. What the F**K......"
over a month ago.
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Pat:
"Reads like the how-to Vodafone in Germany used. Except the most interesting pages at the end."
over a month ago.
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Ray Hartjen:
"Excellent preso. The numbers are staggering, aren't they? I guess there's no going back now :)."
over a month ago.
Jacquelyn:
"Hey Amanda - we actually haven't posted the updated version for this year here yet (things have been hectic!) but fear not! We do a PG version of the new deck as well. You can see it here, if you feel like sharing! http://www.slideshare.net/infiltrators/what-is-social-media-now"
over a month ago.