Seeing Work Through New Eyes

From a five year old! We just loved this.

Well, obviously, there’s a substantial cuteness factor, but it’s also an exercise in external insight (ex-sight?). When is the last time you saw french fries in the McDonald’s logo?

What about your own brand elements? Do you see them as their protector? Or are you able separate yourself and see them through the eyes of their viewers, users, and fans? There is clear value in doing the latter, but it’s a difficult exercise to separate assumptions from fact.

How do you build your thinking to allow yourself to consistently see your brand through new eyes?

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thinking