We’re In Our Element

Things have been busy around the office lately. But it’s all been worth it – we’re thrilled to have recently won the role of global agency of record in a competitive bid for Xstrata Nickel, a multi-billion dollar mining company with operations around the world.

Xstrata Nickel’s parent company, Xstrata plc, has gone through the process of developing a refined family brand with a focus on storytelling and expressive imagery. Now Xstrata Nickel needs to convey what this means specifically for their organization. As their AOR, we’ll be leading international brand implementation strategy and execution.

It’s our first global AOR partnership, which we could not be happier about. People regularly ask us what industries we focus on, and we – typical marketers – will continue to focus on the psychographics, not the demo. We seek category innovators – and Xstrata Nickel has got that down to a beautiful science!

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